• Running a usual TV Ad in the US would generally cost an advertiser around $350,000 which is not applicable to SEO budgets.

• Fans develop an easy association with the brand as they become highly exposed to its message.

• Celebrity endorsements do not necessarily mean a hike in sales but it do affect an increased stock price.

• Inbound marketing results to marketers earning their way in. It is a strategy where the market initiatively found them.

• Rand builds links with the existence of participating communities while famous sites independently have it.

• A strongly-founded community will initially market you through twitter and other social media sites in a regular manner.

• A report that shows 1 million individual hits on Sept 2011 backs up the truth about users being able to spread the link twice than you do.

• Your personal search is influenced by the people who connect to you and how they are associated with you. Google social connections allow users to view these people.

• Google uses +1 as a social signal which influences the results.

• Social news ranks next when it comes to in demand source of information.

• Blog attracts community growth.

•   Communities should be built based on the brand and its benefit-ting fans.

• Write about what you work for and what your communities’ value the most.

• Solicit feedback from new users and fans

•   Klout Socializer measures how you influence others to take action, learn how to use it and only display high scores.

• Your community performance starts by commenting and sharing your own posts.

• Building community for the first 100 hours is the most challenging. Never give up.

• Develop a profile that mirrors a satisfied attachment which will enable users to link to it.

• Measure your content based on your own generated metrics, and then enhance it.

• Convince unrewarded people from other community and make them strengthen your own.

• Community is all about positive strategic inbound marketing and how to strengthen your site.

• Empower people.

• Do not be hesitant to kick trolls out. They are unnecessary to the community.

• You only get what you give. Promote other brands and they will do the same.

• Always include the name of the authors. This greatly attracts them to hit on the post.

• Use Quora to get an idea on how your content is working.

• Google-searching using links increases Google suggest. Let your community search in this manner.

• Tweets and/or pingbacks are best added on blogs.

• Let users have the option to share your contents by relinking and embedding them.

Tom Critchlow – Big Ideas = Big Business

• Buy-ins are often attracted to big ideas. Small ideas like h1 tags seldom get a chance in big companies.

• Big ideas should encompass budget and scale.

• Work on your big vision by launching a project which result you can use to nail big ones.

• Big companies focus on delivering big projects rather than becoming quick on SEO changes.

• Improve and enhance your pages to increase rankings.

• Distribute work by assigning a chief officer who will monitor the quality of the job.

• Each individual in the company can contribute to the success of your SEO.

• Getting content is easy; making that a content count is hard.

• Get things done by positively altering the process.

• Practice project management.

• Gap analysis will make everyone understand where the company stands and where the company wants to be.

• Present your project in a way that executives can understand. SWOT analysis is a good strategic planning as it poses the strengths, weaknesses and even threats that can be resulted in a project while Gantt charts vividly explains the timeframe involved.

• Use tools like webmaster and broken links to censor content that is below quality.

• Intelligent business development makes up a successful link building.

• Be a people magnet by influencing high-ranking people within the organization to do links on their own profiles. Linkedin is a great source to get link opportunities.

Mat Clayton – Climbing up the ladder of Social Integration

• Almost all people relates to social industry as they connect to Facebook, Youtube, Twitter and Linkedln everyday.

• Social media involves long term planning to effectively work.

• Know how much of the market is involved by integrating codes on your site which will enable you to see the number of people logged in.

• Consider the relation between your user and the community they are in.

• Users will spread your work if it becomes beneficial to them.

• Meta tags and fb admin tags are helpful when added on your website.

• Open graph contents are added to the ticker whenever an app action is done by the user.

• Never add a dislike button.

• Use tools like Appdata.com to source necessary details and usage of your competitor.

• Always provide a personalized experience. Allowing users to view who among their friends uses a specific product is an advantage to the site.

• An action done increases the rate by 200% however, showing who does the action soars completion rate by a whooping 300%.

• Putting faces recommends a facepile to better achieve fans built up and effective usage stats.

• Develop recommendations bar. This enables users to be in the know about the most viewed content.

• Adapt a sign up process which is easy, fast and user-friendly.

• Have your team do the initial comment to set relevant text from other users. This will avoid pointless and off topic discussions.

• The word of mouth is the best marketing strategy. People will mostly believe what their friends will say so a positive feedback matters.

Will Critchlow – The Power of Advanced Toolkit

• People advance their knowledge. Always take time to improve your technical skills.

• A multi-tasking computer system supports the web. Each program should be able to excel in doing a specific task.

• Filter a good data by utilizing grep command and modify files using sed command.

• Use apps like skitch to replicate things when modification or change is required.

• Use Screenr to create web screencasts.

• Utilize trello for more organized and well collaborated projects.

• Use of f9 results to an effective financial reporting in Excel.

• Use tamper data to easily view and make modifications on all https requests.

• Check on code installs with the help of Google analytics debugger.

• Fix issues by simplifying it and then document the work.

• Tools like Phyton and Django are a great guide to better understand tools.

• Learn and understand SQL as it is the standard web language.

• Use HTML 5 to mark HTML web contents.

• Monitor web pages using Phantomjs.

• Find ranking keywords and other data through Getstat.

Joanna Lord – Social Media and  The Competitor

• Develop a strategy to learn how competitor builds the number of fans they have.

• Incorporate social media and its details everywhere.

• Study how your competitor works in building community by observing their web pages.

• Make social buttons present in your videos.

• Measure velocity by focusing on how fast you grow your number of followers.

• Utilize tools like simply measured for easy social measurement.

• Create alert through Socialmention.com to know how the market accepts your brand.

•  Cotweet provides you an idea about your competitor’s and your brand’s stand on twitter.

•   Know customer experience through Attensity.

•   Social advertising shows how your brand and the market respond to it.

• Frequent social advertising means serious business.

• A lead capture page designated for a single ad defines strong focus in terms of social media.

• Linkedln is another avenue to familiarize yourself about your competitor.

• Empower people who work for you.

• Track all social data.

• Track all metrics that are being launched.

• Utilize all the information gathered and take actions based from them.

Joost De Valk – WordPress as one of SEO Businesses

• Ensure a progressing and interactive XTML sitemaps.

• Rel Canonical tag guides user to the page that ranks better.

• Use 301 redirect codes to redirect users to the webpage which you have moved or changed.

• Recognize authors by using rel author markup.

Rob Ousbey – A Good Public Relation is  A Positive Outreach

• Outreach means attracting community, getting links, and forming good relationship.

• Find smart people who take actions.

• Learn with people who have failed as their experiences could be your knowledge.

• Know how they overcome problems and use it for your benefits.

• Get yourself familiarize with the things they learned.

• Know your target by building relationship with bloggers through Grouphigh.com

• Choose a content as if it is your own then know and approach the last person who embedded it.

• Search people on twitter based on their profile by using followerwonk.com.

• Tumblr will help you locate blogs associated to your identified niche.

• Utilize sites like mturk.com and odesk.com.

• Build relationship through unfailing and continuous communication.

• Write concise email as an introduction. Lay down the offer in details by sending follow ups.

• You can build introduction by following them on twitter before choosing to send an email.

• Make an organized list of the people you interact with and the things that happened in that interaction.

• Aside from building links, you can ask people to retweet your post.

• Effective public relation results to a good outreach.

• Always approach the direct point of contact.

• Keep communications open.

• Recognize people who have great potential to easily link you.

• List down new linking domains to know how the outreach performs.

Wil Reynolds – A Good Content Creates Successful Link Building

• Huge social shares do not necessarily guarantee better site rank.

• Feed burner does not specifically decide on sites that should appropriately rank.

• Broken links break link value.

• Build relationship in every transaction. Even the site administrator can help.

• Develop a good strategic plan to maximize exposure.

• Know how your competitors acquire links and use it for your advantage.

• Know how to create opportunities. Monitor competitor domains, register and use redirect codes when it expires.

• Google Product Suggest and Google Suggest provide new topic ideas.

• Create a good market research by knowing what contents are widely searched by people.

• Post counter discussion to your competitor’s work and get links through it.

•  Topsy.com lets you know who uses your content and how influential they are.

• Identify blogs and know what content will work best for them.

• Turn popular lengthy content into infographics.

• Google image search will help you get links by contacting people who use the same image for infographics.

• For outsourced infographic, google image search will detect duplicated content.

• Source other information through .govs.

• Tools like export.ly help you get reports about your followers.

• Flourish with innovative ideas.

Ciaran Norris – Balancing policy, personalization and market profile.

• If you are not part of the business, then you are one of the markets.

• Google adapts SoloMo. This enables you to design a successful mobile strategy to make your business more accessible.

•   Facebook gain market through personal positive feedback.

• Personalization is good and the process of exploring new things for the community to grow is better.